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The Beef Information Centre The Beef Information Centre (BIC) is the market development division of the Canadian Cattlemen’s Association. Formed in 1973, BIC provides market development programs for Canadian beef in both Canada and the United States. BIC’s vision is to have Canadian beef recognized as the most outstanding by domestic and export customers. BIC’s programs are focused on five key areas: improving the quality and consistency of beef; increasing beef’s convenience; improving food safety; improving consumers' perceptions about beef’s healthfulness and wholesomeness; and highlighting the advantages of Canadian beef. They work closely with retailers, processors, foodservice distributors and operators, health professionals and media, in ensuring their product meets the needs of Canadian consumers, and Canadians in turn will understand the outstanding attributes of Canadian beef. |
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