Known simply as Alberta Pork, this group is the promotional arm for the province’s pork producers.

Alberta Pork producers are committed to maintaining product quality and consumer satisfaction, as well as maintaining the highest standards in food safety, animal care and environmental protection.

Alberta Pork is also committed to providing timely and accurate information to its consumers.  They are dedicated to helping consumers understand the benefits of pork as part of a balanced diet.

The Beef Information Centre (BIC) is the market development division of the Canadian Cattlemen’s Association. Formed in 1973, BIC provides market development programs for Canadian beef in both Canada and the United States. BIC’s vision is to have Canadian beef recognized as the most outstanding by domestic and export customers.

BIC’s programs are focused on five key areas: improving the quality and consistency of beef; increasing beef’s convenience; improving food safety; improving consumers' perceptions about beef’s healthfulness and wholesomeness; and highlighting the advantages of Canadian beef. They work closely with retailers, processors, foodservice distributors and operators, health professionals and media, in ensuring their product meets the needs of Canadian consumers, and Canadians in turn will understand the outstanding attributes of Canadian beef.